Streetwear and fashion continues to be an excellent use case for VeChain’s NFC tags as they expand beyond just verification and traceability by helping to share the story of the product, brand, or creator. Last year, Swell placed more than 30,000 blockchain-backed NFC tags on products at Innersect 2018, which thrust the IoT and blockchain solution into the spotlight at China’s main streetwear, culture and fashion festival in Shanghai.
This included the Terracotta Blush, a CLOT x Nike Air Jordan collaboration, which had a VeChain tag embedded in the heel. At last year’s event, more than 25,000 visitors filed into the Shanghai New International Expo Center to take part in the interactive festival featuring art, music, sports, and video games in addition to limited edition fashion items.
Swell is a BaaS platform based on VeChain’s ToolChain, specifically targeting streetwear brands and consumers. They created the SNKr Ecosystem, with a consumer BaaS platform for brands, a mobile app for consumers, and the SNK token to connect and incentivize the ecosystem.
This year, Swell’s mobile app Mine will play an important role in the event. Visitors will be able to download the app to scan products, viewing photos, videos, and product information. Mine‘s key feature is the ability to claim ownership of products on the blockchain, which should serve as a gateway between regular streetwear fans and the blockchain community. This feature will also be the basis of future trading platforms, as Mine will let users trade products that they own both physically and digitally, giving a higher trust level to shoppers on the platform.
The 2019 Innersect theme is “Explore the Infinity” and should fit well with Swell’s message to “explore” the different brands on display. Bringing brands and consumers closer together continues to be a main reason behind blockchain adoption in the streetwear industry, especially in China where the thirst for more knowledge is an obstacle between foreign designers and China’s free-spending youth.
Innersect is a creation of Clot founder Edison Chen. Chen, a former actor from Hong Kong, has a massive mainstream following in China, thanks to his brash designs and lavish lifestyle. He was blacklisted from acting in China years ago after a home-video scandal of him with other Chinese celebrities was leaked from his personal laptop. Rather than slow down, the scandal threw Chen further into the spotlight and allowed him to launch one of the world’s most successful streetwear brands.
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