Norway in a Box launches prize draw to boost NiBchain adoption and obtain feedback

We wrote about Norway in a Box last year, when we also documented their attendance in “The 1st Important Product Tracing Expo” in Shanghai.

Norway in a Box is an exporter of high-quality Norwegian products such as seafood, health products, mineral water, household goods. Their core product is known as NiBchain; a supplier and order management system that guarantees the origin, sustainability and safety of their food products. Integrated with MyStory™, NiBchain enables customers to verify information such as certificate of origin, health certificate, product journey, temperature log, producer information or farm information of individual items. Suppliers can enter product information into the NiBchain software suite, which then writes critical data to the VeChain mainnet.

The platform has now been used by thousands of end consumers and, to continue increasing user adoption and improve their goods and services, Norway in a Box has announced a monthly prize draw contest in China.

To participate, buyers simply need to locate the My Story™ QR code on their product’s box and scan it with the WeChat app. The user will then be redirected to a login page where they can find, fill and submit a questionnaire to share their suggestions, opinions and experience. It is important to note that to be eligible, customers also need to add the brand’s WeChat account to be added to the sweepstake’s WeChat group; where the winners will likely be announced.

Earlier this May, DNV GL Business Assurance (China) posted an article describing how Norway in a Box, DNV GL, and VeChain were working together to solve China’s food safety problems using digital solutions. This shows a renewed push by Norway in a Box to increase their exposure within China. It will also be encouraging to VeChain supporters to see another region continuing their commitment to the public blockchain platform as a tool to increase trade with China, with now Foodgates in France, APAC Provenance Council in Australia and New Zealand, and DNV GL’s Belt-and-road initiative throughout central and western Asia.