Community Building: How VeChain is taking on China

It’s the goal of every cryptocurrency project to have a thriving community of developers, investors, and enthusiasts. However, finding those who can engage with the platform and help spread knowledge is easier said than done. In China, regulations have made this task even more difficult – especially as VeChain’s long-term ambitions require the support of local regulators. In order to be compliant, VeChain has recently begun taking creative steps to cultivate a new crop of investors and channel partners here in the world’s most populous country.

Like the west, many investors are only focused on short-term market performance, and aren’t concerned with mainstream adoption. The industry is saturated with scams and multi-level marketing schemes backed by blockchain buzzwords, and information is limited by national internet restrictions and language barriers. For projects attempting to use blockchain to generate real-life value, this can be a real issue. Here’s a quick look at how VeChain is taking steps to develop a stronger community both here in China and abroad.

ToolChain and BaaS

VeChain’s latest product, ToolChain, can be used by the community to onboard SME’s and locally crafted products. However, this requires business owners or community members to have an understanding of the value blockchain can bring – a point often lost on those individuals focusing on market performance. ToolChain was created as a way to bring value to channel partners, in a manner that incentivizes a segment of the community to learn more about blockchain and supply chain integration. Already, global demand has been high, with over 250 applications. As the Chinese community is introduced to this white-label product, more and more people are being exposed to VeChain and blockchain in general.

Blockchain-as-a-Service has become an incredibly important area of focus for Chinese tech companies. With over 197 blockchain companies (including VeChain) legalized under the country’s new blockchain framework, BaaS-related projects will find it easier to navigate local regulations. ToolChain and ToolChain channel partners should find China to be very BaaS-friendly over the upcoming months, helping to spread adoption.

Educational Services

VeChain recognizes the importance of cultivating a mature and knowledgeable community. On May 28th, Dr. Ren Zhijie gave a free class on blockchain consensus methods to the community. Dr. Ren is a senior researcher at VeChain, who is also published in the fields of blockchain consensus algorithms, scalability, and applications.

VeChain conducts a free class on blockchain consensus methods from their Shanghai office

Education has always been a field that VeChain has led in, headlined by their global VeResearch program. In the past, they’ve worked with top western universities such as Oxford University, Michigan State University, MIT Media Labs, Dartmouth University, and Stanford University. VeChain is also focusing on institutions closer to their Shanghai office, including South China Normal University, City University of Hong Kong, and Shanghai University of Finance and Economics. Top national schools including Qinghua University and Shanghai Jiaotong University (Renji Hospital) have also been involved with the Digital Low Carbon Ecosystem. While working with these elite institutions, VeChain is exposing an entire generation of top talents to blockchain’s enterprise use cases, as they take part in research that leads back to creating more innovative VeChain projects.

Recently, VeChain has taken a more assertive role in community management. They have suggested more educational opportunities will become available, as they try to grow a stronger community of technically-capable participants. Vechainworld.io has been created as an educational resource and a networking platform for contacting both the team and other members of the community. As the summer months approach, it will be interesting to see how China’s massive population responds to a heavy national pressure to develop emerging technologies. With an unrivaled list of enterprise and institutional partners, and an untapped market of highly-nationalistic Chinese citizens, VeChain could quickly become a household name within the tech industry.

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