- Pop music fans across China got their first taste of blockchain technology this summer with the release of nearly 20,000 limited edition figurines embedded with NFC tags from SNKr.
- The mouse-shaped figurines were created for Hua Chenyu, a Chinese pop sensation who has more than 36 million fans on social media platform Weibo.
- SNKr has partnered with popular platform and brand Mars Space Station
- The embedded NFC chips were linked to a custom digital identity which can be claimed using SNKr’s Mine App or the Mars Space Station App
The figurine, named BORN TO LOVE
These figurines were produced in collaboration with platform Mars Space Station (火星空间站), a fashion and culture platform that partners with celebrities. The toys debuted in late May and quickly became viral among fans, with a video of Hua Chenyu’s cat inspecting the toy mouse receiving over a million shares on Weibo. Fans began posting photos of their own pet cats interacting with the figurine, in a thread that received over 16.4k comments. The toys retailed at a price of ¥899, or around $130 US dollars. Last week, the official app announcement and guide from Mars Space Station was liked 14.6k times with over 100k views.
Hua Chenyu has been well-known since 2013, when he burst on to the scene via a Hunan TV Station Talent show Kuailenansheng (Super Boy). His distinct high vocals and songs that touch on key social issues like dealing with depression has earned him a massive following of devoted fans.
Photoshoot with Mars Space Station, Hua Chenyu, and the BORN TO LOVE toy
Blockchain and Non-fungible token (NFT) powered toys
SNKr, formerly known as Swell, offers a BaaS platform branded specifically for the massive fashion, culture, and streetwear industry. SNKr uses the VeChain public blockchain and IoT chip technology to bring fans closer to the products they purchase. For their partnership with Mars Space Station, they built a mobile app that let fans scan the NFC chip with their smart phones. An NFC chip was placed inside each figurine as it was being molded in the factory, creating a permanent digital identity and anti-counterfeiting measure. Each identity was unique, and could be claimed on the blockchain by fans once they took possession of their toy. This transfer uses VeChain’s fee delegation feature, that allows SNKr to pay the blockchain transaction fee so that users don’t have to handle the cryptocurrency side of blockchain. 
Each product on the Mars space station is equipped with a unique “NFC IoT chip + blockchain” device, which locks the identity attribution and highlights the genuine light. On the basis of achieving absolute anti-counterfeiting, each of you has unique exclusive rights. Scan the NFC chip behind the goggles and claim the product for yourself. Source: Mars Space Station
Purchasers using the Mars Space Station App will see the following information regarding verification and confirmation of ownership
The SNK token
The SNKr ecosystem is powered by the SNK token, which brands and fans will use to interact through activities, events, sales, and lotteries. SNKr is building their own NFT trading marketplace, so that fans can sell items with verified digital identities. SNK will be used as an escrow, a method of payment, and for other privileges such as whitelisting for limited edition sales. The SNK token is available to trade on Bitmart and BiKi.
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