How Can Blockchain Incentivize Recycling? DNP Group Collaborate on Eco-Friendly PoC

In an interview with DNP’s Junichiro “John” Yamashita, Lead Researcher for DNP Group, we learned about their recycling initiative developed on the VeChainThor Blockchain.

John from DNP Group discusses how blockchain can be used to encourage sustainable consumption practices.

DNP group is a multinational printing company from Japan. With over 10,000 employees, they have a diverse range of services that includes printing, packaging, decorative materials, electronic components, and information media supplies.

Recently I spoke with John, and he shared his vision for using blockchain for something new: social good. He talked about how DNP’s massive quantity of products and overall size was a major contributor to global waste, inspiring the team to look for innovations that encourage more sustainable waste management. As the manufacturer of around 1/3 of Japan’s plastic bottles, DNP hopes to make a substantial difference in consumer’s waste management habits. That’s how they came up with the idea for Time for Social Good, a collaboration in Singapore with VeChain and local franchise Coffee Break.

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According to John, the goal of the PoC was to show how blockchain can be used to incentivize recycling. Since the lining of disposable coffee cups can’t be separated from the actual paper, coffee cups are un-recyclable and end up in landfills, along with the plastic lids. Time for Social Good encourages coffee drinkers at Coffee Break in Singapore to remove and recycle the plastic lids before discarding the paper cup (Cold drinks sold in all-plastic cups can be recycled as well). They do this by having each cup tagged with a unique QR code linked to a blockchain ID. Users can scan the QR code, upload a selfie of themselves recycling the lid, and get rewarded with a Social Good Point. If users received 7 points during the two-week event, they would earn a bamboo flask (shown below) which entitles them to a discount on future trips to Coffee Break.

John praised blockchain for its ability to engage with consumers in an affordable way. Rather than having to install costly IoT waste bins to monitor recycling habits, DNP and Coffee Break can simply set up inexpensive collection boxes, or just use existing recycling bins. Blockchain’s ability to verify products is just the first step, with so many unexplored ways to extend the technology still to be discovered.

These inexpensive collection points gamify and promote the initiative for a fraction of the cost of IoT smart waste management solutions.

John believes that scattering collection points around the Ascent Building gamifies the experience, giving consumers the chance to earn Points by referencing a map connected to the QR code. By challenging shoppers to complete tasks, blockchain can catch the attention of consumers who might ordinarily be unmotivated to complete the recycling process. It also provides a verified record of the actions, allowing multiple businesses to interact in a trustless environment.

The Ascent Building is in Singapore’s Science Park, a premier hub for technology companies and businesses.

While the Proof of Concept was quite limited in both time and resources, the results were quite encouraging. More than 10% of Coffee Break’s customers took the time to recycle their plastic waste, a significant number when you consider the annual waste of a coffee chain. Just to gauge the potential here, it’s estimated that in America for example, people consume 400 million cups of coffee per day. Not surprisingly, the Proof of Concept attracted a lot of attention both in Singapore and Japan, where it was recognized at demo days to show off the innovative spirit of the corporation.

The Proof of Concept received immediate recognition at DBIC Demo Day in front of 100+ executives from dozens of companies in Tokyo.

For Coffee Break, more than 80 customers completed the 7-cup challenge and received their bamboo flask, proving that blockchain-based recycling initiatives can be a valuable marketing tool. Without needing a huge budget, blockchain can encourage repeat customers attracted to your brand’s promotions and commitment to social responsibility. Every interaction is a chance to engage with customers, providing a massive value in itself.

In the interview, John also discussed how he was introduced to VeChain through an event organized by the Digital Business Innovation Center (DBIC). VeChain’s Jason Rockwood and Sarah Nabaa had been presenting to a group including Sumimoto Life Insurance, when they were approached by the CEO of DBIC, who invited the pair to come speak to five Japanese corporations in Singapore to source blockchain solutions. At that meeting, they met John, and discussed various ways that blockchain could be mixed with sustainability initiatives. DNP is eager to integrate new technologies, especially ones that can impact the globe in a positive way.

John (middle) pictured with VeChain COO Kevin Feng (left), Sarah Nabaa, Ben Yorke (back) and Project managers Perkins Chen and David Wang (right)

For companies like DNP, blockchain is an area that requires a lot more exploration. Blockchain is well-known for the benefits it brings to finance and supply chain, but in reality there are many more complex use cases waiting to be discovered. Fortunately, guys like John are putting time into researching and evaluating how blockchain can not just be used for businesses, but also to improve environmental initiatives and contribute to social good.

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China’s Big Announcement Simplified – 5 Key takeaways

Editorial by Ben Yorke – October 28, 2019

It was hard to miss the impressive market rebound by a number of projects affiliated with China this weekend. Tokens like VET, NEO, ONT, IOST and others all had double-digit resurgences, most likely buoyed by the news that China was taking a more active stance on the development and adoption of blockchain. But for a non-Chinese investor, what exactly does this announcement mean?

#1 Blockchain, not Bitcoin

President Xi’s big announcement was in no way an endorsement of cryptocurrencies. Blockchain can have a number of applications beyond just being a ledger for digital tokens, especially in a country that was never particularly bothered by decentralization of power. By running a network of private nodes, China could create their own blockchains suitable for a number of needs, including financial, health, and other public services. While it wouldn’t have the true immutability of a public chain, it would be a lot cheaper, support a higher throughput, and give authorities total control of the on-chain data.

So how will public cryptocurrencies play into this? It’s extremely unrealistic to expect China to cede control of important data to a public chain. The PBoC will not be settling transactions in XRP, nor will the State Taxation Administration be accepting payments in Bitcoin Cash. According to Xi’s latest speech, China is looking for solutions in the following fields: Education, employment, pension, poverty alleviation, medical industry, anti-counterfeiting, food safety, public welfare, social assistance, smart cities, information infrastructure, smart transportation, energy and power, and urban management. Not surprisingly, they left out any mention of gambling dApps, ICOs, cryptokitties, or Craig Wright.

#2 The BaaS is King

Some chains are better poised than others to take advantage of the surge in development. Enterprises and private companies will be looking to add blockchain to their list of technologies, and many of them will go searching for someone to build that for them. VeChain, being already approved by the CAC, has a number of Blockchain-as-a-Service solutions already online that fit the bill. As the underlying technology for Walmart China’s Food Safety platform, VeChain has already been used to track vegetables, rice, and other food products from the farm to several regional stores. Currently that solution is being optimized, as Walmart aims to make it easier for suppliers to verify their products. Even better, anyone can have access to similar tools using VeChain’s ToolChain platform, a BaaS that allows individuals or companies to upload product IDs, verify supply chains, and track other key IoT data.

The Low Carbon Ecosystem, which rewards users for saving energy and using alternative transportation methods is another example. Partners BYD, PICC, and DNV GL should help really push this initiative throughout China’s commercial system, as more clients clamor to become both blockchain and eco-friendly. A third example is a partnership with ENN and Shanghai gas, which is developing a blockchain solution to increase efficiency at one of the largest liquified natural gas industrial parks in China.

#3 So are other Cryptocurrencies worthless in China?

Well, if the team isn’t already actively working in China to build solutions that improve productivity or social welfare here, it’s probably not getting any adoption. With that in mind, when it comes to blockchain, all roads eventually do lead back to Bitcoin. A new wave of blockchain research, development, and coverage in the media will help educate a new chunk of society on the benefits of distributed ledger technology. I expect blockchain events to get more attention and see higher attendances, which should translate into more people buying tokens as an investment. Already, we’ve seen media platforms like The People’s Daily run a large graphic entitled “What is Blockchain?” The section dedicated to Bitcoin noted that Bitcoin was merely one application of the technology, and that ICOs and tokens based only on marketing were still risky and illegal. Still, this constant media attention won’t go unnoticed, and many newcomers should still get brought in. Tokens who are able to carefully balance the line between marketing and utility should be able to grow their communities over the next few months. The bigger question should be whether projects can turn short-term attention in the media into sustainable business development.

#4 Why is China doing this now?

Political initiatives rarely happen by accident in China. With Libra being such a hot-button topic in the media, it is impossible for China to sit on the sidelines. And since the two countries are in somewhat of an information technology cold war, it would be unwise to ignore a technology that has the potential to dominate key areas of finance, commerce, and logistics. Being seen as an innovative country is important, since there are many global disputes about allowing Chinese companies to supply 5G networking technology, most of them being US-led. And as of today, the message seems to be working. Most prominent cryptocurrency personalities have made it clear how they feel regarding the way the two global superpowers are doing business with blockchain.

 

https://twitter.com/ErikVoorhees/status/1187904709031391232

 

 

#5 So it this all just a political powerplay?

Whether the answer to that question is yes or no, the fact remains that China is very good at implementing sweeping changes. Just walking around one of China’s cities, it’s impossible to not notice how electronic payments, mobile technology, automated services, eCommerce, electric vehicles, last-mile delivery, shared transportation, and many other key technologies have streamlined the country in the last decade.

A shared bicycle is left behind a charging electric SUV.

I strongly expect that the next few years in China should see the announcement of hundreds of blockchain partnerships, research groups, MoUs, and PoCs. Filtering the worthwhile from the worthless should be a challenging task for even the most savvy of investors, and a hidden danger lies in the fact that projects will now have more competition and pressure to start snapping up the market. From a business development standpoint, when the market is flooded with small, less-capable blockchain projects, the effect can be overwhelming. It’s important that the leading public chains distinguish themselves, otherwise they may lose a lot of business to private services provided by Alibaba, Tencent, Baidu, and other established tech giants.

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Embracing Blockchain: Direct Statement From China’s Top Leader Extremely Positive For the Industry

On Friday, October 25th, Chinese President Xi Jinping addressed the Central Politburo of the Communist Party of China at a committee studying the trends and status of blockchain technology. He emphasized that the application of blockchain technology will play an important role in new technological innovation and industrial transformation. He informed the audience, made up of the country’s top politicians, that China must take the blockchain as an important breakthrough for independent innovation of core technologies, clarify the main direction, increase investment, focus on a number of core technologies, and accelerate the development of blockchain technology and industrial innovation.

Make no mistake, a statement like this carries a ton of authority. When China’s top brass makes a explicit statement like this, the country’s top-to-bottom leadership must move quickly to fall in line. National committees, provincial and regional governments, state-owned enterprises, and ambitious corporations will all be clamoring to demonstrate their innovative spirit. Direct speeches on new technology aren’t handed out cheaply in China, and usually affect only issues of utmost national importance, or at least ones that will have a substantial influence on the economic development of the country. This puts blockchain in a group of essential technologies such as 5G and AI that China is committed to being a global leader at.

He also stressed that China had a good foundation for blockchain technology, a nod to the existing companies and project that have been developing solutions within the existing regulation framework. Major companies like Tencent, Alibaba, China Mobile, and China Unicom have been testing and developing solutions for the last few years, along with a handful of public chains such as VeChain.

President Xi listed many examples of how blockchain could be put to good use. Included were many that could improve living conditions for Chinese citizens, such as smart cities, smart traffic solutions, and elderly care. Still, the bulk of the example use-cases sounded all too familiar for those that make a habit of following VeChain: food safety, medical treatment and health, product traceability, energy and power solutions, as well as other public solutions. Without a doubt, this is great news for every blockchain project in China, but few would argue that VeChain’s position within the country’s industrial landscape is anything but the strongest, and they should surely reap benefits from this announcement over the mid to long term.

From a short term perspective, this is clearly a green-light for companies to stop testing the waters and take blockchain solutions more serious. A ripple effect of regional policies should soon follow, reinforcing President Xi’s message. It’s often noted that a lack of clarity on a technology’s regulation can be more damaging than harsh regulations, so it will be a relief to blockchain projects everywhere to finally see a positive backing.

But instead of asking “What” perhaps the smarter question would be “Why?” While certainly blockchain technology is deserving of this outward show of positivity, it does gloss over the negatives that the technology brings, such as fraud, money laundering, and private cross-border transactions. With Mark Zuckerberg currently being dragged through congressional hearings in America, one can’t help but marvel at the timing. Comparatively, China is committed to developing new technologies that improve the lives of their citizens, while America is fixated (perhaps rightly so) on stifling Facebook and their cryptocurrency Libra.

One prominent attendee was the Chairman of China’s Standing Committee, Li Zhanshu. Li, often regarded as the third-most powerful politician in the country, is all too familiar with blockchain after visiting DNV GL’s Norwegian headquarters this summer. DNV GL has been focused on a number of solutions that improve the public welfare of the country, such as the Digital Low Carbon Ecosystem, that rewards people taking environmentally-friendly actions. Few companies will be more excited than DNV GL China, whose Business Assurance department led by VeChain Steering Committee member George Kang has a whole range of blockchain-based solutions ready for adoption.

Either way, for a country hurtling towards the 4th Industrial Revolution, China has made clear their intentions: Support blockchain and put it to use as soon as possible. VeChain investors will be delighted to see that the compliance-first, enterprise development policy falls right in line with what Xi Jinping is ordering the entire country to do now. But hey, who could have predicted that?

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Resilient Community Responds to Block Explorer Going Offline

After suffering financial hardships, VeChain’s previous block explorer VeForge went offline. For many of the community members, this was a major issue, as block explorers are an ideal place to gain insights about the volume of the mainnet, track addresses, and monitor the state of transactions. Officially, VeChain erased any fears by announcing they would soon have replacements online. Still, that left a temporary gap where most users were unsure of how to stay informed on current blockchain data.

Unsurprisingly, the VeChain community responded quickly. The community is not without talented developers, including MiRei, who wasted no time in building veblocks.net, which features simple visualizations of daily mainnet traffic.

Veblocks.net shows data for either the mainnet or the testnet

Naturally, we couldn’t have a conversation about VeChain websites without mentioning Fabian from VeChainstats.com. Within 24 hours, Fabian had announced his intention to upgrade his site to include features previously unique to the now defunct block explorer. In true VeChainStats fashion, an idea soon spread to an obsession, and now Fabian is implementing custom analytics features and an entire block explorer that will not only match the competition, but far exceed it. He will need a few days before pushing his upgrades online, but by next week we should have a functioning tool that allows users to track all types of data related to wallets and smart contracts.

https://twitter.com/VeChainStats/status/1187039125939064833

In the meantime, there are plenty of other options for people seeking blockchain-related traffic. VeChain’s in-house serverless block explorer VeChain Insight offers a lightweight alternative to anyone seeking transaction or account information. In order to help the developer community, the dev team rapidly upgraded VeChain Insight to include testnet data.

For those seeking token insights, don’t forget to download the Official Sync Wallet and Browser. This is a portal to a number of valuable token dApps such as My Tokens, VeChain Tokens, and Wallu. Moving forward, the Sync browser will play an important role in connecting to Ledger devices, once VeChain officially launches their new portal. This has the added benefit of allowing Ledger users to use dApps such as Vexchange or other marketplaces, a feature not possible when using the previous Ledger solution.

As the community waits for a replacement for Ledger support and the Official Block Explorer, it’s easy to see that the VeChain Ecosystem isn’t short on talent and dedication. The road to mainstream adoption is not without obstacles, but hats are once again off to a community willing to take action.

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Totient Abruptly Discontinues VeForge and VeForge Vault

Totient Labs shocked the VeChain community by announcing the discontinuation of their services on Sunday. The landing page of the VeForge Block Explorer left the following message:

Dear VeFam,

We are saddened to inform you that due to the lack of interest from the VeChain Foundation to support our efforts, we have no choice but to shut down the official VeChain blockchain explorer and Ledger wallet interface. This will go into effect on 10/21/2019 12:00 PM PDT, after which you will no longer be able to access these services.
In our two year journey, we built many of the core applications and services including:
Explore, VeChain’s official blockchain explorer.
Vault, Vechain’s official Ledger wallet interface.
Comet, the “MetaMask” for VeChain.
CometVerse, VeChain’s first digital collectible platform.
Valkyrie, a decentralized marketplace protocol.
VIP-191, a protocol upgrade that improved the versatility of fee delegation.

Over the past 7 months we have been attempting to work with the VeChain Foundation to receive some form of support so that we can continue providing core functionality and infrastructure to the VeChainThor blockchain. We informed them months in advance that if we were unable to receive support, that we would need to shut down our services. Unfortunately we did not receive support, and as a result we are unable to continue providing our services to VeChain.
We genuinely enjoyed our journey together with you, the VeChainThor community, and we thank you for all of the help, support, and the good times that we shared. We hope that in the future we can share other valuable projects with you in our mission to bring blockchain to the masses.
Sincerely,
Totient

VeChain wasted no time in responding by announcing they would be quickly replacing these two services. However, the confusion caused by this abrupt decision can be quite damaging and can be hard for the community to make sense of.

A quick word on the situation, from Ben Yorke:

Clinton and Kevin were personal friends of VeChain101, and we collaborated on more than one occasion. They were passionate about their work, and believed in what VeChain was trying to achieve. They often spoke about how the ecosystem could be improved, as evident by their hard work and innovation in proposing the VIP 191 fee delegation protocol. Their designs were eye-catching and professional, which was a bright spot on the ecosystem.

However, their passion was unsustainable without generous support from VeChain. For a development team in Silicon Valley, not factoring in a revenue model to their products was a dramatic oversight. It’s hard to blame the VeChain Foundation in this situation, as the point of a community project isn’t to rely solely on the funding of the ecosystem. At that point, they are no longer a third-party, but somewhere in between that and in-house development.

Still, their ingenuity will be missed by the VeChain community, and I personally hope that Totient is able to find a more sustainable business model that allows them to continue to develop products and services, especially ones that benefit the VeChain ecosystem. Their decision to leave is mostly an economic one – and nobody is really at fault here. At the end of the day, two companies made choices that represent their own best interests – as any of us would do under the circumstances.

In a few weeks, the discontinued services will be replaced by official ones, and things will return to normal. No tokens or nodes will be lost in the process, although some people might not have access to them for two weeks.

Looking forward to the future,
Ben Yorke

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VeChain Spotlights Singapore for a Busy November

Street Superior – November 2-3

Street Superior is an annual streetwear, fashion, and sneaker event held in Singapore. Top local artists and big brands join together with live DJs and limited edition products. This year, the event will feature VeChain’s NFC technology in hundreds of different limited edition products. This showcases how blockchain and IoT can help authenticate high-value and rare items, while protecting the manufacturer or artist from being easily counterfeited.

We have got a SICK line-up of Street Superior exclusives and collectables from a diverse range of brands, artists and labels that we love: @copperdogwhisky limited edition bottles by @lonerslugs@chaseshiel custom sneakers, @grailcrew_customs@spinworkxsg x SSF Yoyos, @alaughingtiger x SSF survival pouches, @bigbigconsg toy editions, and many more to come. All powered on VeChainThor blockchain, these fine goods hold proof of authenticity and reveal the designer stories behind them. VeChain’s our pick for the future.

#streetsuperior #solesuperiorsg #solesuperior #one11creations #bigbigcon #vechain #vechainthor

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CoinMarketCap’s The Capital – November 12-13

VeChain’s CEO Sunny Lu and OceanEx’s CEO Nan Ning will be presenting at this large event. This event is put on by CoinMarketCap.

As a fully-remote company with no office anywhere in the world, we are creating The Capital for all our users, partners and stakeholders to gather in a different place each year – and creating a space where the agenda isn’t one governed by a single constituent, but one made by the leaders of projects (representatives) and the community of investors and enthusiasts (citizens).
At this event, we will have global conversation on cryptoasset adoption, liquidity and discovery, driving the next phase of growth in the industry. Join us!
Why are the tickets free?
We don’t believe that conferences should cost $1,000 to attend. We believe in the freedom to participate, the freedom to communicate, and the freedom to exchange and learn.
Just like our site is free to use, our conference is free to attend.
It’s our way of saying thanks and giving back to the community who have been through ups and downs with us in the last 6 years.

-conference.coinmarketcap.com

Blockshow Asia – November 14-15

VeChain’s CEO Sunny Lu will also be presenting at the iconic Marina Bay Sands Hotel. The event is put on by CoinTelegraph, and features some of the biggest names in the industry.

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